Artuyt: When Fashion Meets Art
A fun, colorful scarf is undoubtedly one of the most important accessories in everyone’s wardrobe. It’s a great way to dress up a simple outfit and give an extra touch to any style. Sometimes, however, scarves are not only a beautiful fashion attribute. When combined with art, a simple scarf transforms into a special way of communication with the world. Feelings, culture, values and even history can be traced in prints and colors of the scarves.
Last week in Yerevan (Armenia) I had a very interesting talk with the founder of “Artuyt”, Arevik Arakelyan. Founded in 2016, “Artuyt” aims to promote the exquisite artworks of Armenian contemporary artists within the country and beyond. Colorful scarves produced by “Artuyt” are the exact replicas of their artworks. Each scarf is a unique masterpiece that guides the wearer into a magical world of Armenian art.