From September for eight weeks I was following a course on basic styling (Basismodule Styling) offered by the Artemis Styling Academie in Amsterdam.
My choice for Artemis was a bit of a “gamble”. There are a number of institutions in The Netherlands that offer various short courses in fashion and styling.
According to my internet “research” the leaders in the field are: Artemis Academie, Academie Vogue and B Academie.
However, there are almost no independent reviews about the quality of studies at the mentioned institutions. The only more or less “review” I could find was a short, not very informative discussion in one of the Dutch forums. As the name of Artemis was popping up (positively) a bit more often in the discussion, my choice fell on it.
Along with full-time and part-time bachelors in styling, the Academie offers three short introductory courses. The costs and duration varies per course. My choice fell on the Basismodule Styling. According to the website of Artemis, during eight weeks we would be introduced to “the important aspects of styling”.
The Course: what to expect
Duration: 8 weeks (3 hours per lesson)
Costs: 480 euro (excluding materials)
Already from the first lesson we started creating so-called moodboards – a sort of collage inspired by our feelings/mood on a certain subjects. The process itself was quite fun and creative. On later stages we have learned also some professional “jargon” and started working with the concepts of focus-/ taste groups, color-cards, material-cards.
Besides the teacher (fashion stylist) was bringing the examples from her own practice. I found it useful for understanding the behind-the-scenes of styling .
We were also introduced to “the world of trend-forecasting”. I was really looking forward to that section of the course, hoping that we could learn some valuable trend-forecasting techniques. To my disappointment the information we received was quite vague.
The culmination of the course was an individual project where we were given a task to develop a product using all the concepts we have learned.
|Informative ( basics)||Time inefficiency|
|Creative||Lack of feedback|
|Too much focus on fashion|
In general, I find the course informative. However there were times when I was feeling left aside because of my Dutch (even though as a non-native speaker I have quite a good level of Dutch (NT2 2)).
Taking this into account I would not recommend the course to those whose Dutch level is lower than B2. Even then, there is a big chance you may miss out group discussions and some important details.
One of the negative points that I noticed during the course was the inefficient time management. Every week we had homework assignments that we were supposed to present during each lesson. There were 19 students in the group. Sometimes the presentation/discussion of one student’s assignment would take up to 8-10 minutes, which shortened others presentation/discussion time. It happened to me a few times that my assignment was left unattended because of the lack of time!
I find it disturbing, since we all pay the same amount of money (quite some money!) and would assume to get more or less equal attention. Solution: Pitch style talks ( max. 2 minutes).
The course also lacked critical feedback on assignments. I understand that the creative field is difficult to assess, but still some feedback on progress would have been useful for further development. Not even mentioning that some home assignments were left completely undiscussed. I guess the same time management was the problem.
Another disadvantage was that the course was mostly focused on fashion. For me it was great, but some fellow-students really lacked styling information on other fields, such as interior or media.
In general I had the impression that the teacher had so many things to tell in such a short time, that it led to ineffective timing. It would be wise if the Academy reconsidered the curriculum or cut the amount of students in the group.
Taking into account positive/negative aspects, also the quality of information that you get during the course, I find the course overpriced. In total I have spent between 700-750 euro (tuition fee, course materials, transportation). I think it doesn’t worth that money. I would not advise to pay more than 300 euro for that class.
Even though it was a fun experience, considering all the above mentioned I would really reccomend to think twice before joining the course.
If you also have experience with similar courses it would be great to hear your opinion! Please share the link to your article or let your comment below! Let’s find the best fashion course together!
This is it for this time. Next year I am planning to follow and review other courses in fashion. So let’s stay in touch!